Medibank Be Papers
Medibank launched "Be Papers" - positive newspapers that feature witty articles and profile pieces on the topics of health and wellbeing. The first print run had 70,000 copies distributed in cafes, groceries, health food shops and clinics.
I worked with the talented Nadia Saccardo (most recently of http://allthingspallet.com/) and Frankie Mag founders Lou Bannister and Lara Burke on a series of fascinating stories about community.
Probably my favourite was about Milkwood - a cute young permaculture family, some chooks, what's not to love!
More Be Papers stories here: https://www.medibank.com.au/bemagazine/papers/