Blue Dinosaur are an amazing Sydney start-up who created these bars in their kitchen, before expanding into a commercial space. Former pro-surfer Jarred Howse is now their brand manager. The owners Tina and Mike are still really involved in the details of the business, and brought their newborn baby to the shoot (how's that for dedication!). They were looking for new hero images for their website, social media, and advertising - it was almost a complete rebrand. They wanted to differentiate themselves from the typical health food look, and wanted a more punchy, graphic advertising look. We also shot some stop motion clips.
We shot over 2 days at the Moore Street Studios in Leichhardt. This natural light space is great for shooting food.
Stylist: Gemma Lush http://gemmalush.com/