Westinghouse wanted to create a recipe booklet to encourage families to cook healthy meals from scratch. Our aim on this shoot was to create beautiful natural looking food and lifestyle photos that would appeal to families - it was important that they looked beautiful and appetising, without looking over-styled or too polished and unapproachable.
The recipes were created by a Westinghouse chef and food economist, Lauren Di Marco, and celebrtity chef Julie Goodwin.
This was shot over 2 days at the Electrolux showroom. The food was lit for speed and consistency. The lifestyle photos of the families cooking together and eating were shot using the available daylight.
Stylist: Lucy Tweed, http://www.lucytweed.com/